Premature ejaculation is a socially significant problem that engages the attention of many men in the modern world. As for the reasons for its development, specialists in psychiatry and urology are united in the general opinion that premature ejaculation develops in the stronger sex due to a lack of sufficient self-confidence and self-confidence. On the other hand, the deteriorating financial status of the modern Bulgarian and the ever-increasing development and spread of the porn industry, where actors set very high expectations, speak for this. Premature ejaculation is a fairly common problem. It affects between 20 and 30% of men. It is one of the most common forms of sexual dysfunction in men. In modern therapeutic practice, there are many options for the treatment and control of premature ejaculation. Recently, an experimental approach has been taken to block the nerve endings in the glans penis by freezing. According to experts, the new therapy is associated with reaching a three times longer period of coitus until reaching orgasm. The new technique involves blocking one of the two posterior penile nerves by inserting a small needle at the level of the navel. Overreactivity of these nerves is considered to be the cause of premature ejaculation. After reaching the nerve, it freezes. The procedure is absolutely analgesia and there are no symptoms of pain, only with the feeling of cold in some patients. The duration of the procedure normally takes about 30-50 minutes. NEWS_MORE_BOX The study included 24 men who did not respond to standard therapeutic procedures. Before the treatment, they reached ejaculation in an average of 36 seconds, and after the procedure in 136 seconds. Experts compare the therapy with the effect of standard medical treatments, which include a number of antidepressants such as citalopram, fluoxetine and sertraline, as well as some pastes and creams based on lidocaine derivatives, which have the effect of reducing sensitivity in the head. So far, no side effects from the procedure have been documented. According to some of the 24 men participating in the study, the only negative effect of the procedure is that the erection is no longer as strong and dense. However, the specialists do not find a logical answer for this phenomenon, but attribute it to the stressful moment in which the participants found themselves. In some participants, sensitivity returns on the third month, and in others after more than 6-7 months.