Kisses and hugs are more important to men’s happiness than women’s, according to a Kinsley Institute study. The scientists’ discovery seriously contradicts previous claims that the fairer sex cares more about caresses and tenderness than sex. The study involved 1,009 middle-aged and older heterosexual couples. Volunteers filled out questionnaires about their satisfaction with their relationships and sex life, revealing some surprising truths… It turns out that men who often kiss or cuddle with their partners are on average 3 times happier in their relationship than men, who do not indulge in flattery. Even more surprising is that for women, displays of affection did not have much of an impact on relationship satisfaction. For ladies, the key factors are relationship duration and good sexual functioning. However, both men and women who often touch, kiss and hug their loved ones, but also have enough sex, are more sexually satisfied. For ladies, sex gets better over time. Women are significantly more sexually satisfied when they are in a long-term relationship with a partner lasting more than 15 years. NEWS_MORE_BOX It is possible that women become more satisfied over time because their expectations change, as do their lives as children grow up. says Julia Heyman, director of the Kinsey Institute for Research in Sex, Gender, and Reproduction and lead author of the study. However, on the other hand, those who are not so happy with their sex life may not have a long marriage. In fact, according to the results, representatives of both sexes become happier in their relationships the longer they are together with their partner. The scientists’ conclusion is curious that Japanese couples are significantly happier with their relationships with their loved ones than American couples, who are more satisfied than couples from Brazil and Spain. Unfortunately, the study does not include Bulgaria. The Japanese are also more sexually satisfied than Americans. The data shows that Japanese men are 2.61 times more satisfied with sex with their partner than American men. As for women, American women are more sexually satisfied than Japanese and Brazilian women. The study is published in the Archives of Sexual Behavior.