In 1992, during clinical trials on volunteers of a new drug to treat heart disease, the effect of a drug on sexual potency was accidentally discovered. The drug did not affect heart disease, but it did lead to increased potency in men. The medication works by dilating the blood vessels of the penis during sexual arousal. As a result, a normal erection occurs. In our country, the following contribute to the spread of the impotence problem: alcohol consumption, smoking, chronic fatigue. The word impotence is now shunned for use as unethical. In the colloquial language, the meaning is perceived as a complete lack of erection. Today, the term erectile dysfunction is adopted. It is very important to know that this medicine has been developed to treat a sexual disorder and is not intended for use by healthy people. It should not be used by children and adolescents under 18 years of age. Experts believe that the desire to emulate the sex scenes of porn movies has given more men a reason to contact their doctor to prescribe the drug. Increased demand for the drug cost $70 million for the two million little blue pills. This rise is £40m over six years. That means around 30,000 tablets are taken every night to help with the increased movement under the covers. Frank Furedi, a sociologist from the University of Kent believes that we live in a world in which the naive hiding behind the bushes no longer exists, and the feeling and talking about sex has fundamentally changed. NEWS_MORE_BOX Years ago, people sought sex advice from their friends, but now attitudes and depictions on a sexual level come straight from Hollywood – like Sex In The City and Entourage. It is from them that people learn. Many studies have been done, according to which the drug is used as a recreational drug to improve potency. Men use it to overcome the fear of how they will fare in the sexual arena. Interestingly, women also use it. However, it is not yet clear whether they get extra pleasure from using it. According to the guidelines, the medication should only be prescribed to men who have other underlying health problems or who suffer from “severe stress” due to erectile dysfunction. Despite government restrictions on prescribing the drug to men, a more liberal approach to prescribing guidelines has recently been adopted. This was done to stop men from being poisoned by a fake medication that is commonly sold online. In the last 12 months, the number of prescriptions has gone from 1,850,000 to two million. This means that costs have almost doubled in the US. A survey of the individual areas of health care shows the largest users of this drug. These are patients from Sussex, as well as Holton and St Helens, on Merseyside in the US. The medication can also be very dangerous,since there have been 100 deaths from overdose with it in Bulgaria so far.